We often read blog posts that are hard to read and understand, seem robotic, and have no “spark”. Guess what? Most of those low-quality blogs are written by writers who just want the content to be written fast and easy. The problem is that nothing good ever came “fast” and “easy”…
You should not skip the necessary steps to make sure your blogs make sense and clearly convey the topic you are writing about.
That being said, let’s take a look at some infallible writing tips below:
Always Include a Relevant Statistic in the Introduction to Establish Credibility
All of your claims in blog posts should be supported by statistics and examples, but most importantly, the “thesis” of your blog should always be reinforced by a credible figure from a credible source.
For example, long should headings and subheadings be?
According to WPBegginer, blogs with seven or fewer words in their H1 tags get 36% more organic traffic compared to posts that have 14 or more words.
As you can see above, the statistic we just shared helps establish a quantifiable metric for the information above. This figure leads us to the following point…
Use Headings and Subheadings
We all hate blocks of text that are hard to read. Even worse, we don’t want to spend too much time reading, so we just want to “skim through” text. And if we can’t find visual references in the text, we might as well just watch a YouTube video.
The truth is that written content is still king in transmitting ideas in a quick and concise fashion. And that should be the starting point for every written piece!
Headings and subheadings are a visual cue for every reader to quickly find what the information below is about. They make your text easy to read, give a pause to the readers so they continue reading more, and also improve Search Engine Optimization as you can include keywords in different sections outside of the body of text.
Use Bullet Points or Lists Whenever You Introduce Benefits
Often times we describe how useful a product or service is, and what the benefits are to the end user. However, using an essay-like style for writing such benefits might be inefficient. We all know the traditional formula of listing features like “Firstly, our product does X. Secondly, our product does Y. Thirdly, our product allows you to do Z.”
Instead, you can write benefits such as:
Our product helps you achieve:
– X
– Y
– Z
Which one of the two options above was easier to read? The second one right?
Add Examples Throughout Your Text
To be honest, having statistics everywhere around makes a blog post “boring” and makes it look like a scientific article. Instead, one can just simply replace some of those statistics with relevant examples.
For instance, let’s take the following arbitrary and made-up example:
“According to The Tree Institute, research shows that only 1 tree per year grows taller than 3200 feet.”
This statistic could be replaced with “For example, there is a tree in the Amazon rainforest that grows so tall that one can cross the entire Hudson River with it if used as a bridge.”
Use Images to Provide More Context About Features or Updates
We all know the saying, “A picture is worth a thousand words”. That is completely true! Why explain an entire product in detail if just a picture and a few words are enough? At Copyriders, we really like Apple’s philosophy of product copy since they use compelling pictures and catchy slogans. Instead of “telling you” what the product is about, they simply “show you” and use text to complement what the picture can’t describe (performance, speed, etc.).
Write in the First Person
You have probably come across blog posts that speak to “businesses”, “organizations”, “companies”, or “individuals”, instead of “you” or “your”. This is super alienating and gives the impression that the content is not targeted at you. As an alterative, always attempt to write in the first person.
That’s it! We hope you crush it the next time you create a blog post.
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