Although copywriting and content writing are both very persuasive forms of marketing, they can become significantly more relevant and powerful when combined with graphic elements such as icons, images, colors, and other visual queues.
When our clients started asking for a content calendar, we suggested including at least one infographic per month. If you are not using infographics in content marketing, you are missing out on a powerful tool!
What is an infographic?
An infographic is a visual representation that can introduce a step-by-step guide, historical timeline, or even the intricacies of a complex process, far more engagingly than a simple text document. An infographic can represent statistical charts, timelines, flowcharts, lists, and other types of visual patterns to fit almost any content you want to produce into a graphic format.
At the end of the day, infographics are easy to digest, fun to share with others on social media, and extremely engaging.
Let’s take a look at an example from NeoMam Studios:
As you can see, the image on the left is much easier to understand than the one on the right. This is especially true when driving at high speeds.
Considering that most humans live at high speeds at work and have to process millions of bytes of information daily when they read content online, creating visually appealing and influential pieces of content is fundamental to maximizing engagement and attention.
Let’s dive into some of the benefits that infographics bring:
Infographics bring even more advantages to your content marketing strategy:
Visual Appeal: Infographics can enliven even the most monotonous topics, transforming them into attractive and easily understandable content.
Ease of Understanding: Infographics break down complex data into easily digestible visual snippets.
Shareability: With their visual appeal and condensed information, infographics tend to be widely shared across social media platforms, increasing their reach.
SEO Benefits: Infographics can improve your SEO by appearing in Google’s image results and attracting backlinks.
Brand Awareness: Infographics provide an excellent opportunity for embedding your company logo, website link, and other information to enhance brand recognition.
Infographics can be seamlessly incorporated into your content marketing strategy in various ways:
Blog Posts: Use infographics to break up large chunks of text and illustrate key points.
Explaining Complex Processes: Infographics are excellent tools for elucidating complex procedures or concepts.
Visualizing Data and Statistics: Infographics can represent statistics and data more compellingly.
Emails: Using an infographic section in your emails or transforming your newsletters into infographics can significantly boost engagement.
Social Media: Due to size restrictions, infographic snippets are more suitable for social media platforms like Instagram.
Repurposing Content: Infographics can efficiently summarize the main points of a long blog post or video, providing a different format for your audience.
What are some of the best practices for creating infographics?
Use a Template: Online infographic templates can help you create professional-looking infographics easily.
Tell a Visual Story: Infographics should have a strong structure and follow visual storytelling principles.
Use Icons: Icons can replace words or emphasize key points, balancing the visual-to-text ratio.
Brand your Infographic: Embedding your brand colors, fonts, and logo in your infographics can increase brand awareness.
Make it Interactive: Infographics with interactive elements, animations, and clickable links grab more attention.
Add Social Sharing Buttons: Encourage viewers to share your infographic by adding interactive social sharing buttons.
We hope we convinced you to include more infographics in your future projects.
Please share your insights about your experience with clients and how your experience was by using them and making your content or copywriting campaigns digestible and overall super readable for the benefit of your audience.
Tell us about your experience by contacting us here!
