Picture this: you’re at a fancy cocktail party and spot someone across the room wearing an eye-catching red outfit. You decide to introduce yourself, and as you start to talk, the person starts speaking in incomprehensible jargon. You’d be confused, right?
You’ll likely be overwhelmed in just a few seconds and decide to run away. This scenario is just like the experience of visiting a poorly designed website or landing page.
In today’s fast-paced digital world, users decide whether to stay on a webpage within the first 15 seconds. In fact, Gitnux supports this claim, showing that 55% of visitors spend fewer than 15 seconds on a landing page!
Before we dive into the specifics, what is a landing page? It’s a search engine-optimized webpage designed to address users’ specific needs and queries.
Landing pages should act as strategic sales copies, ultimately converting the reader without requiring them to delve deeper into the website.
And guess what? Your website copy is one of the most critical aspects of your site.
To create a successful landing page, you should avoid these common mistakes:
- Overloading the page with text – Keep it simple and concise to make it easier for potential customers. And get to the point quickly.
- Excessive use of buttons – Limit distractions and keep the focus on the user’s goal. Keep just a few buttons with obvious calls to action (CTAs)
- Going off-topic – Stick to the purpose of the landing page to prevent users from leaving.
- Using your homepage as a landing page – Instead, optimize the landing page specifically for a user’s search. You can check out our blog on SEO copywriting to learn how.
That’s it! We wanted to keep this one short.
Like a landing page should be ; )
Make sure to read our blog for more copywriting tips!
