Can I become a copywriter if I am an Engineer?
The short answer is YES! The long answer is also YES…
If you consider yourself a good communicator and you’re also considering alternative career options to engineering, then technology copywriting or tech content writing might be a great fit!
Typically, engineers are very good at understanding technical concepts, while communicators (copywriters, content writers, sales representatives, and business people) are terrible at understanding technical concepts. Would you agree?
This huge gap translates to a massive demand for great technical writers and tech copywriters, opening the door to a completely unexplored niche…
What is technology copywriting?
Technology copywriting simply refers to writing copy and content for technology companies. The advantage of this sector is that as the demand for technology products and services continues to grow, so does the need for skilled copywriters who can effectively communicate the value and benefits of these innovations to the target audience!
What is the difference between a technology copywriter vs. a technical writer?
A technology copywriter is a professional writer who specializes in creating persuasive, engaging, and informative content for technology-based products, services, or companies. The job’s primary responsibility is communicating complex technical concepts and information in a clear, concise, and accessible manner tailored to the target audience. The goal of a technology copywriter is to help promote and sell technology solutions by crafting compelling messages that resonate with potential customers, highlight the unique selling points, and ultimately drive the desired action, such as purchasing a product or signing up for a service. If we take it even further,
On the other hand, the US Bureau of Labor Statistics defines technical writers as professionals who prepare instruction manuals, how-to guides, journal articles, and other supporting documents to communicate complex and technical information more easily. Although this is very similar to tech copywriting, technical writing focuses more on instruction manuals and technical documentation, such as software development libraries or hardware installation. In contrast, tech copywriting is focused on selling a technology product or service.
What are the valuable traits that engineers can transpose to writing?
1) Analytical Mindset: Engineers are trained to think analytically and break down complex problems into smaller, manageable components. This mindset is beneficial in technology copywriting, as it enables them to understand the target audience, identify their needs, and craft messages that effectively address those needs.
2) Data Interpretation: Engineers are skilled at interpreting data and making data-driven decisions. This ability can be valuable in technology copywriting, as it involves using data and analytics to optimize content for maximum impact.
3) Technical Documentation Experience: Engineers often have experience creating technical documents and reports, which can be valuable in technology copywriting. This experience helps them create clear and concise content that effectively communicates complex technical information.
4) Adaptability: To remain competitive, engineers must adapt to new technologies and industry trends. This adaptability is crucial in technology copywriting, where staying up-to-date with the latest advancements and market changes is essential for creating relevant and engaging content.
Which sub-niches of technology can a tech copywriter specialize in?
There are many branches or sub-niches of technology to write content and copy about. For example:
- Artificial Intelligence and Machine Learning: this sub-niche focuses on developing algorithms and systems that enable machines to learn and make decisions independently.
- Cybersecurity: deals with protecting computer systems and networks from unauthorized access, theft, and damage.
- Cloud Computing: involves the delivery of on-demand computing services, including servers, storage, and software, over the Internet.
- Internet of Things (IoT): connecting physical devices and appliances to the Internet, enabling them to collect and exchange data.
- Virtual and Augmented Reality: focuses on developing immersive digital environments that simulate the real world or enhance it with digital elements.
- Blockchain and Cryptocurrency: deals with developing decentralized digital ledgers that enable secure and transparent transactions without the need for intermediaries.
- E-commerce: involves the buying and selling of goods and services over the Internet, including online marketplaces, digital payments, and logistics.
- Gaming: is about developing and distributing video games and related technologies, including game engines, hardware, and virtual reality.
How can I find the best technology copywriter for my company?
Our team at Copyriders has seasoned technical copywriters and content writers with solid engineering and STEM (Science-Technology-Engineering-Math) backgrounds. We have worked with projects and clients covering most of the sub-niches of technology mentioned above.
If this is something you are looking for?
Check out our technology copywriting portfolio to explore more about our projects!
