If you are a freelance copywriter and you are looking to learn new skills and stay tuned with everything going on in the space, then you must take a look at the 7 blogs below!
Our team hand-picked the top websites so you can learn everything there is to know about the copy profession. Enjoy!
1) Rockcontent
This content marketing agency from Brazil shares the best intro blog to copy writing we could find. It literally covers ALL your bases.
Their blog answers 25 copywriting questions in detail, so take it as your go-to guide if you are a beginner.
2) Neil Patel
Neil is a top marketing influencer and co-founder of NP Digital. He covers many areas of digital marketing, including SEO, conversions, content marketing, and more!
He published a fairly comprehensive copywriting guide, where he covers topics such as:
- The basics of copywriting and why it is important
- Various tools to incorporate in your copy workflow
- Getting rid of words that don’t add any value
Don’t miss out. Great stuff!
3) Copyblogger
These guys are content marketing and SEO experts. They know their stuff. Our team has read many of their blogs.
We personally liked their latest on-page optimization blog, which covers formatting, using proper images, and internal link-building. However, this agency regularly publishes very useful and relevant content which you can reference to become better at your trade.
According to Copyblogger’s team, well-formatted text (for the readers) means using:
- Bold or italics where necessary (AND CAPS LOCK)
- A neatly organized heading structure
- Reasonably sized paragraphs
- HTML callout boxes
- Images and videos
- Bullet lists
- Quotes
- CTAs (calls to action)
Great advice!
4) Jacob McMillen
Simply, WOW! Jacob really knocks it out of the park. He offers many free guides on how to scale your copywriting business and make loads of money. Our team has followed some of his blueprints, and we can attest that he is legitimate.
We personally really like his case study on how he helped a client get $415,305 Profit In 9 Months.
His case study unveils a few really important tips for us writers:
- If you focus on SEO, make sure to write “pillar” blogs with 2,000+ words.
- Identify high search queries and build content around them.
- Write 10-12 great content pieces around those hot topics to rank keywords for your business.
- Embracing the 12-month or more long-haul ride. Content marketing takes time. But the effort is worth it.
5) Copyhackers
What we really like about Copyhackers is that their content is plain, simple, and effective.
For example, they published a blog about copywriting as a side hustle, which covers the basis of how to get started. It is quite simple: learn the trade, build a portfolio, and find clients. That’s it!
They also offer a program called Copy School where freelance copywriters can sign up and start diving into the world of persuasive writing.
6) Entrepreneur.com
Although this website does not focus on copywriting, Entrepreneur has a blog on the 10 Steps To Effective Copywriting which our team found extremely valuable.
If we had to give 10 tips, we would hands-down share the same ones. Here’s a quick overview of the ten fundamental steps for effective copywriting:
- Emphasize the benefits of your product.
- Highlight your competitors’ weaknesses.
- Understand your target audience deeply.
- Convey what’s in it for the customer.
- Direct the copy towards the customer, using ‘you’ rather than ‘we’.
- Tailor your copy based on the advertising medium.
- Keep the information concise and avoid overloading the reader.
- Clearly indicate the next step you want the reader to take.
- Ensure your claims are honest and defensible to avoid legal repercussions.
- Thoroughly proofread to maintain professionalism and trustworthiness.
7) Maider Tomasena
Last but not least, we wanted to recommend a copy blog in Spanish. Sometimes, the best tips and lessons are learned in foreign languages.
Maider shares copywriting tips for all audiences, and we liked a specific blog about Beige Flags Copywriting 2023 that goes over how good copy can improve your dating and love life if properly applied to Tinder descriptions.
Finally, our team would like to highlight that there are tons of fantastic resources online to learn about the amazing world of copy and content writing.
If you can find other blogs, great! Make sure to share those with us.
Have a wonderful day!
