Looking for a career change? Worried about what can possibly be as good as being a lawyer?
Copywriting is likely what you were looking for!
A copywriter crafts promotional content for businesses and their products. In today’s world, copywriting is omnipresent. And although it has existed forever, the need for copywriters is constantly increasing in the digital world, with a potential market worth TRILLIONS!
Just think about how much written content is produced online every day!
Why is Freelance Copywriting an Ideal Alternative Career for Lawyers?
A copywriter most likely wrote the:
- Website content on your firm’s site
- Social media advertisements that appear on your feed
- Promotional emails you receive from the software you utilize at work
Indeed, a copywriter even wrote the article you’re reading. 😉
But wait! I know what you’re thinking…
All of those years spent studying legal textbooks and reviewing old cases… All of the hard work memorizing the law!
To your surprise, copywriting is probably one of the best career alternatives for the following reasons:
1) Transferable skills – Lawyers have skills that directly apply to copywriting, such as persuasive writing, critical thinking, and problem-solving. These skills can help you create compelling copy that achieves your client’s goals.
2) Strong research abilities – Lawyers are experts at conducting thorough research, which is essential for copywriting. Understanding your client’s industry, target audience, and competitors enables you to craft powerful copy that delivers results.
3) Attention to detail – Lawyers are known for their meticulous attention to detail when reviewing contracts, case files, and legal documents. This skill is highly valuable in copywriting, where ensuring the content is accurate, error-free, and adheres to brand guidelines is crucial.
4) High earning potential: Top freelance copywriters can earn a substantial income, which may match or even exceed their current earnings as a lawyer. Your earning potential will naturally grow as you gain experience and build your client base.
5) Expanding market demand: We briefly mentioned this before, but the demand for skilled copywriters continues to increase as more businesses recognize the importance of high-quality content for marketing and brand promotion.
6) Intellectual challenge: Freelance copywriting offers a diverse range of projects and industries, providing a constant intellectual challenge. Lawyers can apply their analytical thinking and creativity to craft compelling copy, ensuring a fulfilling and engaging career.
7) Persuasive writing abilities: As a lawyer, you’ve honed the art of persuasion through your writing. This skill directly translates to copywriting, where the primary goal is to persuade readers to take a specific action, such as purchasing a product or signing up for a newsletter.
With these seven reasons in mind, it’s clear that freelance copywriting is an excellent alternative career choice for lawyers. Embrace your skills and talents, and embark on a new, fulfilling career path today!
If you want to know how to get started, read our blog How to Become a Freelance Copywriter!
