Marketing can certainly break your budget if you don’t handle things properly. In today’s digital world, if you need to run a decently sized marketing team, you’ll need to hire at least 3-5 people to get started. Some of the main roles are:
→ Copywriter and Content Writer
→ Marketing Manager
→ SEO/SEM Analyst
→ Digital Marketing Specialist
→ Graphic Designer
→ Community Manager
On top of your team, you’ll also have to spend on ads on social media, content creation, analytics tools, and much more. Before you know it, your entire budget might be gone!
Have you ever paused for a moment and thought about HOW MUCH MONEY is spent on marketing every year?
According to Gartner, companies in 2022 spent about 9.5% of their revenue across all industries.
So, how can you optimize your marketing spend?
Luckily for you, there is a new trend called nearshoring, which provides you with the flexibility you need to optimize your marketing spend.
What is Nearshoring Digital Marketing Services?
Nearshoring simply refers to outsourcing work to a country that is close to yours. Let’s say you are in the USA or Canada and you are looking to optimize your budget. Then perhaps, working with a team from Colombia or Argentina might be a better alternative due to timezone alignment and proximity.
Many companies are opting for this option since outsourcing work to a country in Europe, the Middle East, or Asia might be super inconvenient due to the vast timezone and geographical differences.
What are the three main benefits of a nearshore marketing team?
Cost-Efficiency
One of the most immediate benefits of nearshoring your digital marketing needs is cost efficiency. Developing countries often have significantly lower rates, often being 30-60% lower. So, instead of having to hire a single marketing specialist, you can hire an entire dedicated marketing team composed of copywriters, content creators, SEO experts, and other critical roles all at once.
Timezone Alignment
What about timezone differences? Nearshoring ensures that your business and the service provider are operating in the same time zone, leading to quicker turn-around times. Being in a compatible time zone allows for real-time communication, which means that projects can be executed faster, enabling quicker market entry.
Risk Mitigation
Geographical proximity facilitates easier travel and in-person meetings, which can foster better collaboration and understanding between teams. At the same time, managing an in-house team demands a lot of time and resources. Nearshoring offers the flexibility of scaling up or down based on your needs without the operational headache.
Outsourcing digital marketing services to Latin America has become increasingly popular due to the region’s rich talent pool, cost-effectiveness, and cultural vibrancy. Here are the top seven countries in the region to consider:
Brazil:
Population: Approx. 220 million.
Timezone: Brazil has multiple time zones, but São Paulo (a major hub) is just one hour ahead of EST timezone.
Main Industries: Aerospace, agriculture, automotive, petrochemicals, textiles, tourism.
Cultural Nuances: Brazil’s Carnaval spirit, which exudes vibrancy and joy, can infuse your ads with energy and color.
Mexico:
Population: Approx. 127 million.
Timezone: Mexico spans several time zones, but Mexico City is in Central Time Zone.
Main Industries: Automotive, electronics, petroleum, textiles, tourism, agriculture.
Cultural Nuances: Mexico’s rich tapestry of traditions, from Dia de los Muertos to its world-famous cuisine, provides unique storytelling angles. Their emphasis on family and tradition can aid in community-focused campaigns.
Argentina:
Population: Approx. 43 million.
Timezone: Argentina Time is 1 hour ahead of EST.
Main Industries: Agriculture, automotive, mining, oil, textiles, wine.
Cultural Nuances: Tango, passion for football, and a strong literary tradition give a rich cultural backdrop for content. Their intrinsic creativity and artistic flair can add uniqueness to marketing campaigns.
Colombia:
Population: Approx. 52 million.
Timezone: Colombia is in Central Timezone.
Main Industries: Coffee, flowers, emeralds, coal, oil, tourism.
Cultural Nuances: Known for its warmth, dance traditions (like Cumbia), and rich coffee culture, Colombia can inject authenticity and vibrancy into campaigns, especially those focused on organic or artisanal products.
Chile:
Population: Approx. 19 million.
Timezone: Chile is in Eastern Timezone.
Main Industries: Mining (especially copper), agriculture, fishing, and wine production.
Cultural Nuances: Chile’s diverse landscapes, from Atacama Desert to Patagonian glaciers, provide ample visual storytelling opportunities.
Peru:
Population: Approx. 32 million.
Timezone: Central Timezone.
Main Industries: Mining, textiles, agriculture (especially quinoa and asparagus), fishing.
Cultural Nuances: Home to the ancient Incan civilization, Peru offers rich historical and mystical themes. Their world-famous gastronomy and artisan crafts can be leveraged for niche marketing efforts.
Costa Rica:
Population: Approx. 5 million.
Timezone: Central Standard Time.
Main Industries: Agriculture (coffee, bananas, pineapples), ecotourism, pharmaceuticals.
Cultural Nuances: Known for its biodiversity and “Pura Vida” lifestyle, Costa Rica emphasizes wellness, sustainability, and eco-friendliness, which align well with green and organic brands.
Where can I find a nearshore team to cover my marketing efforts?
The answer is simple, you’re at the right place!
At Copyriders, we’ve honed our craft over the years by collaborating with a diverse range of companies within the technology industry, from agile startups to established giants. With us, you get the unparalleled benefits of nearshoring—cost efficiency, cultural alignment, and synchronous communication, to name a few.
Don’t let your brand’s digital potential remain untapped.
Contact us now!
