Cybersecurity is a hard field to understand. It is filled with industry jargon, and most people find it boring and confusing. However, this is a massively growing field that requires vast amounts of social media and online content to educate the public and generate online sales.
If you are a cybersecurity leader, investing in thought leadership and content marketing is perhaps one of the most effective ways to generate awareness and close deals! In fact, the numbers back up this claim. Kurve reports that B2B buyers engage with 3–7 pieces of content before talking to a sales rep, and 11% said they consume over 7 pieces of content.
Do you currently have 3–7 pieces of content chained in a pipeline that will generate new deals?
Think about it this way…
If you’re a Chief Information Security Officer (CISO) or a Chief Financial Officer (CFO) evaluating different cybersecurity platforms or services for your company, which one are you more likely to hire?
Cybersecurity company A: has 10 published e-books on relevant topics, 150 informative long-form blogs, daily posts on social media such as LinkedIn, a YouTube channel with valuable content, and a long-form state of the industry report.
Cybersecurity company B: has a simple landing page and no social media following.
Even if company B has a superior and more cost-effective solution, 99% chances are that the decision-maker will still go for company A!!
Now, here’s the key problem: Cybersecurity marketers don’t have enough time to create as much content as they need! CyberTheory states that 90% of cybersecurity marketers report not having enough time for content creation.
Additionally, there is a shortage of qualified cybersecurity marketers capable of writing clear and effective content. Sapio Research surveyed 652 senior cybersecurity experts in 2023 from companies with 1,000+ employees in the USA and found that “55% of security professionals’ stress levels have increased over the past 12 months, with the main reason being staffing and resource limitations”.
How can you save the time needed to write cybersecurity content?
Short answer: just hire a cybersecurity content marketing team like Copyriders.
Long answer: The first thing you need to understand is that working with an experienced content marketing team that understands cybersecurity, data privacy, information security, and compliance will be a huge asset to your organization. Although ChatGPT can be a useful tool for organizing thoughts and ideas, the real value lies in hiring people who actually understand cybersecurity and can write content that a CISO making a purchase decision would value.
A team of cybersecurity writers can help you:
- Identify competitors and how your solution is different to really showcase those unique features that will get more clients
- Address and communicate pain points, such as the repercussions of getting breached.
- Understand and communicate the regulatory landscape in clear terms, being knowledgeable about CMMC, ISO 27001, HIPAA, SEC rules, and other compliance regulations
- Create a content calendar that addresses topics in a way that is connected to each other and easy to follow.
- Bring enough expertise to build the internal links between different content pieces so that your content is a chain of content rather than scattered pieces that are unrelated to each other (a.k.a “chaining” content).
- Manage your marketing budget. How much should you allocate to content? What’s the ROI of doing so? What kind of content should you prioritize? These are all questions that an external team can help you figure out.
How can you turn cybersecurity content pieces into leads?
Based on experience, written content is significantly more budget-friendly than other forms of marketing, such as YouTube videos or in-person events. To reinforce this point, 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos, according to Social Media Examiner. The truth is that videos require a lot of time and money for a single piece of content—recording the videos, editing them, publishing them, and promoting them is a big investment. Thus, written content is much more effective in terms of speed and monetary ROI.
Your cybersecurity company should focus exclusively on written content, such as e-books, whitepapers, blogs, and social media posts. Our team suggest keeping the following into account:
- Content should aim to spoon-feed CISOs and your target audience with relevant information so they can make the decision to purchase a cybersecurity solution.
- Cybersecurity takes time to understand, so all the content should be linked to each other and follow a strategy to clearly explain how your companies provide value.
How can I create better cybersecurity written content?
Here’s the process that our team follows for writing clear and well-structured content:
Initial Consultation (30 minutes):
Our team schedules a 30-minute meeting with your marketing and tech teams to
understand the goal of the content, the target audience, and the context in which the content
will be used. We will also discuss your content needs, preferences, and any specific requests
or guidelines you have.
Detailed Research (2-4 hours):
We will conduct 2–4 hours of detailed research for each written piece to make sure that we have a good understanding of the subject, industry trends, and the competitive landscape.
SEO Keyword Research and Search Intent Analysis:
We use Semrush as the main tool for keyword research, which helps us identify how we can make your content rank high on Google’s search results. After we do our analysis, we will always share a detailed report with you.
Writing the First Draft:
Based on our research, our cybersecurity writers will craft a first draft, incorporating SEO best practices while ensuring the content is engaging and easy to read for all audiences.
Unlimited Revisions (Proofreading):
We offer unlimited revisions until the content pieces are published. This ensures that every
piece of content we deliver is precisely what you are looking for.
So, where can you find an expert team of writers?
Copyriders is the leading cybersecurity content writing agency. Our team has experience working with numerous cybersecurity and data privacy companies, creating e-books, whitepapers, blogs, and other content pieces that have increased their brand awareness and sales.
If your organization lacks the manpower and expertise to create excellent written content, contact us here or reach out to [email protected] to learn more about our services.
