Hiring a copywriting agency vs. a freelance writer is a decision that many companies have to consider whenever they need help with their content.
In this blog, we dive deep into the benefits of choosing a copywriting agency over a freelancer who may not be able to deliver the same benefits, such as scalability, broad diversity of experience, and multilingual capabilities. Let’s see how.
Scalability and Flexibility
When it comes to scalability, copywriting agencies have a clear advantage. Imagine a scenario where your business suddenly needs to ramp up content production to support a product launch or a major campaign. While a freelancer might struggle with bandwidth, an agency can quickly allocate additional resources, pulling in expert writers, editors, and strategists to meet the increased demand without compromising quality. Agencies typically have the infrastructure and the human resource capabilities to hire additional talent in case there’s a big project coming up.
If you just really need muscle to work on your project and you need a lot of writers, an agency might really help you avoid all the headaches of having to recruit, onboard, interview, and fire candidates.
Holistic Content Strategy
Unlike freelancers who focus on specific content tasks, a copywriting agency may bring a more comprehensive approach to content creation. When you’re an agency, you’re getting leads from different industries and different types of clients that have different needs. This is great because you don’t just get specialized in one type of content, but you get a holistic view of how to create different types of content and how they relate.
Since agencies work with many clients on different strategies, they understand how different types of content – from blog posts to social media updates – interlink and intertwine to contribute to the overall marketing strategy.
The content you’re posting for, let’s say, your blogs, is meant to drive traffic to your website, which also has to be optimized through copywriting to convert and direct those clients to other nurturing channels such as your social media. And this is something that a writer who only does blogs may miss out on completely.
Industry-Specific Expertise
Now imagine you are looking for a niche expert, such as cybersecurity writer. Finding a freelancer with in-depth knowledge in this area can be very challenging. Instead, a specialized agency likely has a team with diverse experiences, including writers who have written numerous articles on cybersecurity from different angles, such as legal regulations, technical issues, and more. Which leads to the next point…
Diverse Professional Backgrounds
A significant advantage of copywriting agencies is the diversity of their teams. They aren’t just writers; they are professionals from various fields who have honed their skills in copywriting. This mix – from engineers to lawyers – brings a rich and varied perspective to the content. For example, in crafting content for an information security firm, having a lawyer on board to interpret and simplify regulations can be invaluable.
Global Reach and Multilingual Capabilities
Copywriting agencies often have multilingual writers, allowing them to produce content for different regions while maintaining the brand’s voice and message. This global reach is something a single freelancer may not be able to provide. For instance, consider the scenario of marketing a Tesla. In the United States, the focus might be of comparing the costs of electricity and gas, highlighting the affordability and efficiency of nationwide charging stations. In contrast, in France, the emphasis could be on the car’s eco-friendliness.
Although it’s the same vehicle, the marketing message needs to be tailored to the specific interests of each audience.
The Efficiency in Specialization
Finally, an often-overlooked benefit of agencies is the efficiency that comes with content specialization. Agencies have teams dedicated to content creation – research, writing, editing, and SEO optimization. This division of labor means that each aspect of your content is handled by someone specializing in that area, leading to higher quality and more effective content.
It’s important to note that working with an agency does mean giving up some control over the specifics of team composition and recruitment. However, this trade-off is often worth it for the breadth and depth of expertise, efficiency, and scalability that an agency brings to the table.
That being said, are you more inclined to work with an agency?
If so, reach out to our team at Copyriders.
Let’s start writing your content today!
